Why Enndou Chooses Premium Cashmere: Luxury in Every Thread

Why Enndou Chooses Premium Cashmere: Luxury in Every Thread

At Enndou, our collection is built around 100% cashmere garments, designed to offer timeless elegance and unmatched comfort. But what makes cashmere so special, and why do we use only the finest cashmere? Let’s explore how cashmere outperforms ordinary wool and why it’s the heart of our brand.

Cashmere vs. Ordinary Wool: The Key Differences

1. Softness

Wool: Thicker and coarser, often feeling scratchy on sensitive skin.

Cashmere: Finer fibers (just 15 microns) create an ultra-soft, silky feel.

2. Warmth

Wool: Warm but heavy and bulky.

Cashmere: Lightweight yet up to 8x warmer, perfect for cold months without the weight.

3. Breathability

Wool: Breathable but can overheat in mild conditions.

Cashmere: Naturally regulates temperature, keeping you warm in winter and cool in spring.

4. Durability

Wool: Durable but prone to pilling and losing shape over time.

Cashmere: High-quality cashmere, like ours, lasts for years and becomes softer with wear.

5. Rarity

Wool: Widely available and less exclusive.

Cashmere: Rare and labor-intensive to produce, with only 150g of usable fiber per goat.

Why Enndou’s Cashmere Stands Out

We source our cashmere from regions like Inner Mongolia, known for the finest white cashmere. Each fiber is handpicked and meticulously inspected to ensure purity and quality. This attention to detail ensures our garments are not only luxurious but also sustainable, supporting traditional herding practices.

The Enndou Difference

Enndou’s cashmere collection combines effortless comfort, timeless style, and exceptional quality. Designed in low-saturation colors, our pieces highlight the natural elegance of cashmere, making them perfect for everyday luxury.

Choose Enndou for garments that are softer, warmer, and more durable than ordinary wool—true luxury you can feel.

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